About Fife-V

For more than 20 years, Fife-V has helped businesses deploy complex, integrated systems on time and securely, and helped companies grow from five people through Series B and beyond. Today we help teams put AI to work on platforms that are reliable and easy to change, and we explain the technical detail in plain terms so everyone can make the call.

Our people

Paul Edmondson

Co-founder

  • AI enablement
  • Claude Code
  • Platform architecture
  • AWS
  • Data platforms and pipelines
  • APIs and integrations
  • PostgreSQL
  • Python
  • TypeScript

Paul helps engineering teams make AI part of everyday work, safely. He introduced Claude Code to the engineering team at a connected-TV analytics company and built their shared setup: project conventions, skills, review agents and guard hooks that keep secrets, database migrations and production systems protected. He coaches by pairing on the team’s real backlog, not slide decks.

Behind that are more than 25 years in software, from architecture through hands-on delivery. He architected the same company’s AWS platform, which matches content from more than 200 capture devices against over 6 million titles, and helped a UK public Wi-Fi provider move its core platform into a private cloud. He sees AI as a force multiplier for experienced engineers, not a substitute for their judgement.

Paul Edmondson on LinkedIn

Ryan Fife

Founder and director

  • AI enablement
  • Claude Code
  • Platform engineering
  • AWS
  • Infrastructure as code
  • Device fleet operations
  • Data-centre operations
  • Python
  • TypeScript
  • SLOs and on-call

Ryan helps engineering teams move from asking AI the odd question to having it plan, write and review their work, with people kept in the review loop. At a connected-TV analytics company he coached the team through each step of that shift, and used Claude Code to fix a video encoding fault that had persisted for two to three years, working only on an isolated test device.

He also built and led that company’s R&D and lab operations from scratch, including a device fleet across two data centres, automated installs and updates, and denser racks that saved about £50,000 a year. Earlier, he worked in a team of up to ten on a UK public Wi-Fi provider’s live estate, rolling out encryption at rest and getting releases to a daily cadence.

Ryan Fife on LinkedIn

Our other businesses

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Let's talk about what AI can do for your team

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